In the Internet age, which is firmly upon us in grand fashion, many studies have been done to get better ideas of what it takes to attract customers, viewers or buyers. After the myriad research, one thing has become exceedingly clear: video is now where it’s at! If your idea of fun, engaging, even enthralling video is puppy hiccups and laughing babies, then there are sites for that. But if you thirst for compelling, shocking, revealing, humorous, trending or just downright bizarre videos, then congratulations – your search is over. Enter SureNews. SureNews is quickly becoming the go-to source for all things video and what it is that people seek out. Often awake at hours that would render most people utterly useless, SureNews’ staff has some who stay awake from late at night until early morning (and beyond), and others rising bright and early at 2 and 3 a.m. to scour the World Wide Web for the content they know their viewers want to see. News doesn’t sleep, as we often hear, and SureNews knows this. Their viewers generally come to them first when looking for the big story of the day caught on video. If some of those videos need a back story to give some context and understanding, they even have staff ready, willing and able to research and write the accompanying articles at a moment’s notice. They often get stories and videos hot off the breaking news press, if you will, and get them up on the site for their viewers to be among the first to witness them. News is always breaking, and while they can’t ‘fix’ it, they can definitely share it – and do – often before even some of the largest major news networks. SureNews has a devoted following and that following is growing all the time. Its comments section rarely has a dull moment. Its videos have from a few hundred views to a few thousand in just minutes. This fact alone creates inevitably passionate opinions and differing views on what a user has just seen. You can see lighthearted and humorous videos – perhaps showing someone epically fail for the entire world to see. You may see interviews interrupted by people saying or doing unthinkable acts. You may be one of the first to see a bully get his comeuppance while picking on someone who doesn’t even want to be in the fight. You might even see a horrific collision caught on dash cam. The fact is, you never know what is going to proverbially walk through SureNews doors and be posted for the world to see. Particularly popular among the plethora of categories of said videos are police news. Why? Well, sometimes it can be an act of kindness carried out by an officer. Mainstream media tends to ignore the majority of these. But then you have other types of police news. With the advent of smartphones with video capabilities rivaling the best video equipment, just about everything becomes cause to whip that thing out and start capturing the moment – whatever it may be. More and more every day, the moments being captured regarding police news are claims of police brutality. Sometimes these videos start with an event or incident “already in progress,” leaving what may have led to the events that the viewer is witnessing open to interpretation. (Check the comments section below such videos and you’ll see what we mean.) For those videos showing police news in full, they garner even more views and even more passionate (and often heated) opinions. One mindset is that ‘if the perpetrator had just complied, he or she would be fine,’ while the other camp may be of the thinking ‘it’s not illegal to argue with a police officer or to cop an attitude with them!’ As with most debates/arguments, one or the other tries with all they’ve got to either make the other see their side and concede…or get too frustrated and turn it more personal. Often, the comments sections on SureNews can be every bit as entertaining or compelling as the videos they’re accompanying. Some of the most popular videos in this category are This Police News video of a Police officer shooting a dog, This Police news video of a police officer shooting an unarmed man, and This Police News Video Of a Police Officer Shooting a Man in The Head.